Building Business Connections with Flowers
Over six years, we’ve learned that successful corporate gifting isn’t about flawless arrangements—it’s about grasping the delicate balance of professional relationships and the right timing.
How We Unlocked the Corporate Gifting Challenge
Back in 2019, a common refrain from clients kept echoing: "Beautiful blooms, but they arrive after the meeting.” That moment made us see we weren’t just arranging flowers—we were shaping moments that could influence professional bonds.
The Timing Shift We Discovered
Our breakthrough emerged from a worried client in 2024. Their key investor meeting was moved three hours earlier, and they needed pieces delivered to align. Rather than declaring it impossible, we devised what we now call "flex-timing"—bouquets designed to look impeccable whether they arrive at 9 AM or 2 PM.
"Now we craft arrangements with multiple peak moments throughout the day, so your flowers never look like they’re waiting around."
Our Problem-Solving Process
We shaped this approach after watching far too many well-intentioned gifts create awkward moments instead of meaningful connections.
The Context Discovery Phase
We learned the hard way when a client's congratulatory arrangement arrived amid a difficult restructuring announcement. Now we ask the questions florists usually skip: What’s happening in your business right now? What’s the mood you’re navigating?
Recent example: A client wanted to celebrate a partnership, but their partner company was dealing with a family tragedy. We shifted from bright celebration to thoughtful support—same partnership acknowledgment, entirely different emotional framing.
The Practical Reality Check
Beautiful arrangements that nobody can maintain become awkward after a few days. We learned to design for real office environments—air conditioning, variable light, busy receptionists who might forget to water.
Our "office-hardy" selections include blooms that dry gracefully rather than wilting, and arrangements that appear deliberate even when upkeep isn’t perfect after a hectic week.
The Follow-Through Innovation
We found the real impact occurs after delivery. A client noted that visitors were asking about their flowers weeks later, still looking fresh. That’s when we realized we weren’t just delivering gifts—we were sparking ongoing conversations.
Now we include subtle care notes that help the recipient keep arrangements looking professional longer, plus seasonal refresh options for clients who want to maintain that polished impression year-round.
The People Behind the Process
We aren’t traditional florists, and that may be why our method works. Our backgrounds in business consulting and hospitality management taught us to view gifting as relationship strategy, not just decoration.
Avery Collins
Lead Design Curator
Former hospitality manager who consistently noticed how flowers affected guest experiences in luxury settings. Avery brings that same focus on environmental psychology to corporate spaces, understanding how floral choices shape business conversations and first impressions.
Jordan Lee
Client Relations Director
Started in business consulting before realizing that successful partnerships often hinge on thoughtful gestures that many companies miss. Jordan specializes in timing, cultural considerations, and the subtle art of building business relationships through meaningful gifts.
